Gibran Rakabuming Raka wore a wooden watch made by UMKM Solo, Loosewood during the 2024 vice presidential debate and caught the public’s attention.
In contrast to the presidential candidate debate who wore watches worth billions, Gibran chose to wear a wooden watch made by local brand Loosewood during the debate for vice presidential candidates on Friday (22/12/2023).
The appearance of Prabowo Subianto’s vice presidential partner suddenly became a topic of conversation. Instead of appearing luxurious, Gibran chose to go local with Solo MSME production which was priced at hundreds of thousands.
So what’s special about the Loosewood watch that Gibran Rakabuming wore during the presidential debate? Here’s the review.
1. Made from waste
Loosewood is known as a brand of locally made watches created by a man named Andhika Praditya. This watch is different from the others.
Andhika Praditya uses wood waste in making his watches. Initially, Loosewood products were made from unused skatebard wood waste.
As time goes by, Andhika Praditya has used other waste such as guitar wood and floor wood. The wood waste is transformed into crafts from watches to glasses.
2. Affordable prices
Made from wood waste, Loosewood watches are priced at pocket-friendly prices.
Vice presidential candidate number two Gibran Rakabuming Raka gave a presentation in the inaugural 2024 Cawa President debate at JCC Senayan Jakarta, Friday (22/12/2023). [/Alfian Winanto] The watch that Gibran Rakabuming wore during the vice presidential debate was a Loosewood product with the Pattern Natural 42 type for IDR 650 thousand.
Quoting SuaraSurakarta.id, Gibran bought the watch at the MSME exhibition at De Colomadu, Solo in 2021. This watch has three sizes, the smallest is 4 cm.
3. Penetrate the European market
Not many people know, Loosewood products have gone global. Many products are sold abroad. Most of the fans are from Europe who are interested in the concept of recycling.
Founded in 2015, Loosewood promotes its products through social media and websites. From here, foreign residents know about this Solo MSME product.
That is the specialty of the Loosewood watch that Gibran Rakabuming wore during the 2024 vice presidential debate.
