Buying and selling automotive product equipment through the marketplace is one sector category that continues to receive attention. The reason is that buyers no longer need to search from workshop to workshop to get the desired product.
But what kind of automotive products are most people looking for online? Canggih Satriatama as VP Automotive Category Lazada Indonesia said, spare parts are the most sought after automotive products.
“Believe it or not, spare parts are the most sought after automotive products compared to accessories, especially fast moving products. People are more comfortable shopping online. After that they usually just install them themselves or take them to a repair shop,” said Sophisticated Satriatama, in Jakarta, Tuesday (21/11/2023).
Apart from that, continued Sophisticated, the increasing trend of purchasing spare parts online makes buyers calmer, because they can be more relaxed in searching for the product they want.
“When purchasing spare parts they were helped and more confident. Because there was a detailed description of the spare parts being sold,” said Sophisticated.
As one of the largest marketplaces, Lazada Indonesia has a special channel that markets automotive products, namely LazOtomotif.
LazOtomotif provides various products according to consumer needs and is divided into 15 categories ranging from Car Interior to Exterior, Spare Parts, Motorcycles, Rims, Tires, Accessories to Vehicle Oil and Lubricants.
The product choices presented by LazOtomotif also take into account trends in consumer needs in meeting their automotive needs, including regular motor vehicle maintenance, repair of spare parts to vehicle modifications that can improve performance.
Guaranteeing Product Authenticity
To avoid fake products being marketed, Lazada Indonesia claims to have curated products marketed by business actors.
Apart from that, buyers also have the right to return goods if they are not suitable or fake.
“All items sold have been curated according to needs. There is also a chat feature so you can ask the seller directly,” concluded Canggih.