PT Honda Prospect Motor (HPM) recorded retail sales of 10,165 units in November 2023, Honda Brio is still the product supporting sales.
Honda Brio recorded sales of 4,905 units. These sales figures again place the Honda Brio as Honda’s best-selling car with a sales contribution of 48% of total sales in November 2023.
The Honda WR-V was first introduced to the world in November 2022 and began to be distributed to consumers in December 2022. A year after its launch, this model received a positive response from consumers, successfully recording retail sales of 17,157 units.
Apart from that, the largest HPM sales were contributed by the Honda HR-V which recorded sales of 1,537 units with a sales contribution of 15% of Honda’s total sales in November 2023. Meanwhile, the Honda WR-V recorded retail sales of 1,428 units or an increase of 15% compared to the previous month.
Other Honda SUV models, namely the Honda BR-V, sold 1,353 units and the All New Honda CR-V sold 559 units. Other Honda models such as the Honda Mobilio recorded sales of 148 units, the Honda City Hatchback RS with 132 units, the Honda Civic with 63 units, the Honda City with 19 units, the Honda Accord with 12 units and the Honda Civic Type R with 9 units.
Yusak Billy as Sales & Marketing and After Sales Director of PT Honda Prospect Motor said, until the end of this year, superior models such as the Honda WR-V, Honda Brio and Honda HR-V continue to be in demand by consumers and make a significant contribution to sales Honda.
“As we approach the new year, we continue to monitor market conditions to ensure a balance in production levels and supply so that we can continue to meet consumer demand,” said Yusak Billy, Friday (15/12/2023).
To refresh the market again at the end of 2023, HPM is holding a sales program entitled Ease of Mind with 0% Interest 2-3 Years for the Honda City, Honda Civic and Honda Accord models. This program aims to make it easier for consumers to own a Honda sedan with 0% installments for up to 3 years.