In the 2023 Industrial Journalist Workshop which took place at Menara Astra, Central Jakarta towards the end of this week, PT Astra International Tbk presented a commercial vehicle industrial unit other than the passenger car industry.
Namely PT Isuzu Astra Motor Indonesia (IAMI) with speaker Rian Erlangga, Deputy General Manager Marketing PT Isuzu Astra Motor Indonesia.
He explained several world events that had an impact on the sales situation for commercial vehicles.
Among other things, the war situation between Russia and Ukraine, and increasing tensions between China and Taiwan. As well as the economic slowdown that occurred in Europe, the United States, Japan and China.
He said that the commercial vehicle market currently tends to be flat.
“However, Isuzu has experienced an increase, with demand coming from the plantation and mining sectors,” he explained.
According to him, Indonesia’s economic indicators are in a positive condition, which can be seen from the increase in coal prices and Crude Palm Oil or CPO, aka palm oil.
Speakers from five PT Astra International Tbk at the 2023 industrial journalist workshop [/CNR ukirsari] So PT IAMI’s projection for 2024 is to continue taking steps to bring services closer to consumers.
Such as utilizing digital marketing, exporting, adapting to Euro4 regulations, assisting consumers, and sustainability to future technology.
No less important, at the beginning of next year there will be a democratic party, in the form of a general election or general election.
“It is hoped that the situation will run smoothly, so that sales will increase, and commodities such as coal will be good so that purchases of commercial vehicles will increase,” said Rian Erlangga.
Specifically regarding consumers, he added that next year’s strategy is to further educate consumers, through advances in the internet and easily accessible websites.
It is hoped that the convenience of consumers in getting a digital experience where PT IAMI can reach them via website connections and online applications on smartphones will further facilitate the steps of vehicle technology education for buyers of Isuzu products.