Federal Oil, which is a brand line from PT ExxonMobil Lubricants Indonesia (PT EMLI) again received the 2023 Social Media Award in the two-wheeled vehicle lubricant category.
In this case, MediaWave, which is a social media monitoring and analysis institution, conducts surveys to give awards to brands that have good sentiment and Share of Voice (SOV) on social media, and have succeeded in achieving good performance in the digital world. .
It is recorded that Federal Oil’s social media has experienced positive growth in followers and engagement, this is also balanced with the right strategy in optimizing content that is in line with targets.
“We see positive and increasing growth and engagement each year on Federal Oil’s social media assets. “It is important for us to continue to be able to provide quality content that is needed by consumers, by listening to what consumers want, and adapting to consumer needs,” said Rommy Averdy Saat, Consumer Brand General Manager of PT EMLI, Wednesday (22/11/ 2023).
Federal Oil itself has various variants of lubricant products specifically for two-wheeled vehicles.
These include Federal Matic which is intended for automatic transmission motorbikes with five variant choices, namely Federal Matic 30, Federal Matic 40, Federal Matic Ultratec 30 and Federal Matic Y40, as well as Federal Matic Gear Oil which is specifically intended to protect the gears on automatic motorbikes.
Apart from that, there are Federal Ultratec variants which are intended for motorbikes with manual transmission or mopeds, namely Federal Ultratec XX and Federal Ultratec.
To complement these products, Federal Oil also launched a Federal Racing variant specifically designed for manual transmission motorbikes but with high performance.